Marriott Rewards Year of Surprises

The Challenge

Marriott Rewards® wanted to increase participation in the Marriott Rewards Facebook page and Rewards Program among millennials, while building awareness for and the Marriott Rewards Credit Card.

The Solution

Revelry created the “Year of Surprises”, an ownable event that could easily be duplicated across the U.S. Using a responsive website, advertising, events, video, social media, bloggers and more, we helped our partner, Marriott Rewards to celebrate their 30th birthday by giving away surprise parties to customers over the course of the year

The Results

  • 196,909 new Facebook fans (904,000 total)
  • 740 new Marriott Rewards enrollments via social channels
  • 1,263,710 site visits
  • 602,334 entries