NatureRaised Farms From Factory To Farm

The Challenge

Retailer demand for all-natural, vegetarian-fed, humanely raised and antibiotic-free meats was at an all-time high. Tyson was launching it’s new, all-natural NatureRaised® Farms brand and product line that met this consumer demand, and needed help positioning it, raising brand awareness and driving sales.

The Solution

Revelry developed a unique and ownable position and strategy for it’s new, all-natural brand. We developed (and launched) a Go-to-Market brand launch plan that included:

  • distributor and sales tools
  • a school-focused program
  • point-of-sale tools
  • website
  • geo-targeted marketing
  • social marketing
  • paid media campaign

The Results

  • 86,000+ unique website visitors in the first six months
  • 60,000+ Facebook fans and 1,000 Twitter followers
  • Readers in Shape Magazine confirmed our positioning was resonating with the target; 65% said it was the ad they read most, outperforming the issue norm by 15 points. 80% took an action, 13 points above the category norm

We love the work you guys are doing.

Joe DePippo | SVP, Natural Foods Business Development, Tyson